Hyundai Motor’s All-Electric IONIQ 5, All-New TUCSON Hit Big Screen in ‘Spider-Man™: No Way Home’

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Before the movie December 17th At theatrical release, Hyundai Motor Company has launched an integrated marketing program that includes a global TV commercial and a variety of digital advertising activities. The campaign comes from the global multi-picture advertising partnership Hyundai Motor, which was inked in with Sony Pictures May 2020 to present the company’s human-centered mobility vision through product and technology innovations.

“The placement of the fully electric IONIQ 5 and the brand new one TUCSON in ‘Spider-Man: No Way Home’ marks the first major milestone in the strategic partnership between Hyundai Motor Company and website – www.hyundainews.com, “said Thomas Schemera, Executive Vice President, Global Chief Marketing Officer and Head of Customer Experience Division of Hyundai Motor Company. “We expect a huge marketing impact from this collaboration. This exciting film and the inclusion of the two vehicles in key moments in the main characters’ storyline will spark the minds of millions of viewers around the world.”

“Spider-Man: No Way Home” is the third Spider-Man film to be starred by Sony Pictures and Marvel Studios Tom Hollandplaying the role of high school student Peter Parker and his pen name Spider-Man. His predecessor “Spider-Man: Far From Home” has recorded $ 1.131 billion Worldwide as the fourth largest film of 2019 and 25th highest grossing film of all time.

“Hyundai is synonymous with cutting-edge technology and visually innovative design, so it’s no surprise they created a state-of-the-art marketing campaign for the IONIQ 5 and the highly anticipated ‘Spider-Man: No Way Home’ – based on bespoke content, created exclusively for this deal. We have no doubt that Spider-Man fans will enjoy this innovative collaboration, “said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment, Sony Pictures Entertainment .

In addition to the product placement program, Hyundai Motor will conduct various marketing activities using its intellectual property rights in connection with “Spider-Man: No Way Home”. Underneath is the long format commercial “Only Way Home” in which Jon Watts, the director of all three of the latest Spider-Man movies and features Tom Holland as Spider-Man and his best friend Ned Leeds played by Jacob Batalon.

In this TV commercial, Spider-Man wants to clear his name and comes out of hiding and sets off for a 300-mile drive new York with Ned in the fully electric IONIQ 5. The two characters cruise through an open country in the sunlight-reflecting, futuristic-looking IONIQ 5, exchanging banter. A 30-second broadcast version is broadcast as part of high visibility television programs in the United States. Europe, China, Russia and other global markets January 2022.

“Advanced technology makes the extraordinary possible and that’s why we think IONIQ 5 is a great fit with the latest Spider-Man movie,” said Angela Zepeda, Hyundai Motor America’s chief marketing officer. “Our advertising partnerships with characters from the Marvel Cinematic Universe have been very effective and we believe Spider-Man fans around the world will enjoy our creations while learning more about our groundbreaking all-electric SUV.”

In addition, Hyundai Motor has a 30-second spot with the brand new one TUCSON modern compact SUV. This commercial features key scenes from the film, including those starring TUCSON and Tom Holland.

On social media, Hyundai offers fans the opportunity to receive a special edition poster “Hyundai IONIQ 5 x Spider-Man: No Way Home” as well as individual digital background images. A behind the scenes video of the IONIQ 5 commercial and other unique content will also be available online.

Hyundai Motor’s integrated marketing campaign, focused on the upcoming film “Spider-Man: No Way Home”, will be shown on video boards in Piccadilly Circus in. highlighted London, as well as through various advertising channels around the world.

After “Spider-Man: No Way Home” the company will organize various marketing initiatives for the upcoming films “Uncharted” February 2022, and the sequel to the critically acclaimed, Oscar-winning animated film, “Spider-Man: Into the Spider-Verse,” which premiered in October 2022.

About Spider-Man: No Way Home
For the first time in Spider-Man cinematic history, the identity of our friendly neighborhood hero is revealed, thereby conflicting his superhero responsibilities with his normal life and putting those who matter most to him at risk. When he enlists Doctor Strange’s help to restore his secret, the spell tears a hole in their world and frees the most powerful villains to have ever fought a Spider-Man in a universe. Now Peter must master his greatest challenge yet, one that will forever change not only his own future, but also the future of the multiverse.

The film is directed by Jon Watts, written by Chris McKenna & Erik Sommers, based on the MARVEL comic book by Stan Lee and Steve Ditko. Kevin Feige and Amy Pascal are producers and Louis D’Esposito, Victoria Alonso, JoAnn Perritano, Rachel O’Connor, Avi Arad and Matt Tolmach are executive producers. The movie stars Tom Holland, Zendaya, Benedict Cumberbatch, Jacob Batalon, Jon Favreau with Marisa Tomei.

Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations include the production, acquisition and distribution of films; Television production, acquisition and distribution; Television networks; Creation and distribution of digital content; Operation of studio facilities; and developing new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly or joint venture production companies around the world. SPE Motion Picture Group’s production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. More information is available at http://www.sonypictures.com/corp/divisions.html

Hyundai Motor Company
The Hyundai Motor Company was founded in 1967 and is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the “Progress for Humanity” brand vision, Hyundai Motor is accelerating its transformation into a Smart Mobility Solutions Provider. The company invests in advanced technologies such as robotics and urban air mobility (UAM) to create revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue efforts to introduce zero-emission vehicles powered by industry-leading hydrogen fuel cell and EV technologies.

SOURCE Hyundai Motor America

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