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Travis and William Miller open Transplant, a Detroit-inspired pizzeria adjacent to their Craft, A Modern Drinkery taproom on East Speedway. They hope to open on July 1st.
Courtesy Travis Miller
The brothers behind Tucson’s Serial Grillers turn their attention to Motor City for their next culinary adventure.
William and Travis Miller open Transplant, a Detroit-style inspired pizzeria next to their Craft, A Modern Drinkery at 4603 E. Speedway. The brothers began construction two weeks ago to convert the 2,300-square-foot square at 4605 E. Speedway into a pizzeria, which will be connected to Craft by a 12-foot opening.
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Travis Miller said the brothers rented the room last July after the Cricket Wireless store there closed.
“We’ve been trying to get in for about a year and a half,” Miller said, but the brothers have faced delays in city and county permits and lack of funds, all courtesy of the COVID-19 pandemic.
Craft, which had average sales of $ 3,000 to $ 4,000 per day, slumped to $ 100 on a good day after the COVID-19 pandemic shut down non-essential businesses.
For Craft, the order revealed “a really big flaw in our business model,” said Miller.
The brothers had relied on food trucks and beer-centric events to attract customers, but with the pandemic, the food trucks disappeared and so did the customer base. Even when the shutdown regulations were partially lifted early last summer, bars and taprooms were only allowed to open their dining rooms when they were serving food.
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